T212 Panel
April 19, 1405 – 1450
|
Topic:
|
“Synergies
between Home Gateway and STB” |
| Speaker:
|
Mr. Gilad Brand,
Director of Product Management, Jungo |
|
Speaker:
|
Mr. Wang Tong, Senior
Architect, NDS |
Abstract
Jungo a leader in the development of software for residential home and business
gateways was recently acquired by NDS. In this presentation Mr. Gilad Brand,
Jungo’s Director of Product Management and Mr. Wang Tong Senior Architect,
Business Development, NDS will explain why combining the strengths of NDS with a
residential gateway company makes good business sense for both companies and for
their customers.
Back in 2001, homes
were connected to the broadband network through a modem. Now multiple services
are being deployed by broadband operators through the customer premises
equipment (CPE). The CPE has evolved from a plain modem into a feature-rich
residential gateway (RG). With the number of lines of software in the RG
doubling every two years, original equipment manufacturers (OEMs) are finding it
increasingly difficult to cope with the costs and complexities of building the
software for these devices.
The introduction of
broadband IPTV services into the pay-TV market has resulted in major changes in
the last five years. Broadband based operators with their two-way broadcast
streams are giving cable and satellite broadcasters a run for their money. How?
By developing, integrating, deploying and supporting complex video services in
addition to their voice, data and mobile businesses. This includes IPTV
streaming, video on demand, downloaded and peer-to-peer shared entertainment.
The stage is set for
the battle of the subscriber bases. Under the new rules of engagement, a lot has
changed. Within a short time, broadband operators are able to compete with
broadcasters. In addition to being competitive on price, they also offer new TV
and on-demand content services that only a two-way network can provide. No one
questions the fact that IPTV is the next “killer app.”
NDS recognized both
the trend of entertainment services being delivered over broadband and the
importance of residential gateways in IPTV deployment. By acquiring Jungo, NDS
can now offer a wider range of broadband solutions.
NDS and Jungo can
offer new types of entertainment services that combine STB software and
residential gateway software. This is clearly a win-win situation. Both Jungo’s
and NDS' customers gain from the increased exposure provided by these new
end-to-end solutions. Broadband customers will have access to software from NDS
which will give them a critical edge in their market. Jungo's customers also
benefit from this acquisition by effectively receiving their mission critical
software from a large publicly listed software company, with tremendous
resources behind it.
While NDS develops
software for STBs, Jungo helps OEMs and service providers deliver services to
homes. Together, NDS with Jungo can develop more services for providers to offer
in the framework of the home gateway. This means that together we are paving the
way to the digital home of the future.
Speaker Biography
Mr. Gilad Brand,
Director of Product Management, Jungo
Mr. Gilad Brand brings to Jungo a strong background in business and product
management and first hand experience in developing successful software products.
Mr. Brand serves as Director of Product Management of Jungo's residential and
business gateway software division. Before joining Jungo, Mr. Brand served in
leading management roles in the broadband networking industry such as marketing
director and R&D management.
In previous roles
Mr. Brand served as Director of Product Management at TTI a leading provider of
integrated, turnkey software solutions for telecommunications service providers.
Mr. Brand has also served as a Telecom Division Manager at Xor Technologies and
as a Director of Software Engineering at HarmonyCom.
Mr. Brand holds a
BSc in Computer Engineering from the Technion, Haifa.
Mr. Wang Tong,
Senior Architect, NDS
Mr. Wang Tong joined NDS China in Feb. 2001, and he is now the Senior Architect
of NDS operation in China. In this role he is responsible for new media
technology i.e. IPTV, Mobile TV, DRM, Middleware, Interactive TV in China.
Since joining NDS
China, Mr. Wang Tong has overseen the development of interactive application
projects of China. Under his direction the NDS Beijing research and development
center has developed local enhanced TV applications to deliver best of class
interactive TV for Chinese viewers.
Now, Mr. Wang Tong's
role has extended to new media technology. He is representative of NDS in China
Standard groups, i.e China DRM Forum, AVS, and CMMB.
Mr. Wang Tong has a
strong technical and managerial background. He has a B.Sc. degree of Beijing
Polytechnic University and MBA degree of University of Technology of Sydney,
Australia. He worked with Chinese Academy of Science, Beijing State Tax Bureau
and Chinabyte.com.
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